Wednesday, 6 January 2016

an Introduction to Modernism


Modernism

An Introduction into the influential movement of the 19th century




Lecture notes:

- Advances in technology meant Modernism bran to break through at the end of the 19th century

- Western society began to develop new ways to shape human culture

- Modernism covered many creative disciplines from design and art to architecture, music & literature 

- Power of machines forced artists to re-think their practice

- New tech provided opportunity for mass production, the machine became a them in modernism

- Modernism particularly inspired fine art, it saw the break in the world of 'ism'

 > impressionism
 > Cubism
 > Fauvism
 > Futurism
 > Surrealism

- Modernism arguably the most influential movement of the 20th century


The Unité d'habitation in Marseille developed by Le Corbusier

Graphic Design & Typefaces

- Modernism changed the thinking process for communications, Graphic Design & Typography

- Designers of the era of modernism abided to strict, structured grid system with emphasis on negative space

- The idea was to create strong graphics that want against commercialism, greed and cheapness

- Typical typefaces used include Franklin Gothic, Monotype Grotesque, Futura and Helvetica



De Stijl


- Theo van Doesburh is considered the 'ambassador' of the movement De Stijl


- De Stijl is a Dutch group led by architect Theo van Doesburg

- Distinct look consisted of block primary hues, plus the use of black and white

- No curves allowed.


I have to be honest, before this lecture I was still reasonably unsure about what Modernism actually meant. I kept hearing it being said and I assumed it was just anything that was deemed modern looking or anything mentioned in the Vignelli Canon.

After this lecture and further research, I now have a much better grasp of the movement and how to spot it in other design.

I have to say I am a big fan of a majority of the methods, techniques and rules within the movement and I will try to further implement my understanding of the word into my own work whee I deem it necessary or suitable.

Clean, simple design is something that first attracted me to this discipline and is why I thought myself suited to the way of working. I am very neat and have a good eye for attention to detail and realised that I can use this to a greater extent in the practice of Graphic Design.