Summarising & Paraphrasing

Summarised and Paraphrased notes 

Extract from Graphic Design Theory by Meridith Davis.

For many, memories of the 9/11 attacks on the World Trade Centre are less about any reporting at that moment and more about the iconic imagery replayed for days after. This point being in favour of the power and role of print media.

McLuhan's Hot & Cool theory - This theory explains that there are two categories for all media. Radio and Film are hot media because they're clearer and more information-rich and require less sensory participation. Political cartoons and tele are cool medias as they require more involvement. This theory, however, is a bit dated as television now requires next to no sensory involvement most of the time. 

Another of McLuhan's theories describes a Global Village. This is the idea that because of television, everyone has access to the same information and the same time all over the world. This can have major affects on nations and their practiced democracy. E.g. the Nixon v Kennedy election; Nixon appeared 'rumpled' whereas Kennedy appeared 'composed' on television.

Levinson explains that new media seek to remedy the problems of previous technologies. For example, GPS overcomes "physical clumsiness, inaccuracy and complexity of printed maps.

Thorburn & Kenkins speak about how the graphic design press in the 1980s were preoccupied with debates concerning the loss of traditional craft and designer control du to the introduction of the Macintosh and design software.