Research Question

Deciding which route to take

one of the CoP themes (Politics, Society, Culture, History, Technology or Aesthetics) either broadly or focussing on a specific aspect (e.g. "gender" being a specific aspect of Society); and one specific graphic discipline (Typography / type design, Advertising / public awareness, Branding / logo design, Editorial, Design for screen or Print making).

From the options shown above, I decided that the theme I want to take further is Culture within Graphic Design. I then gave some thought as to what specific area of Design I would want to explore within my practical response. At the moment, I have been enjoying the editorial brief and so I will try to combine this with the cultural theme.


Notes from Brainstorm:

- Cultural awareness among the the advertising and publishing industry

- the need for cultural specific or culture neutral imagery is not just desirable, but imperative for real success
- Ronnie Lipton - Designing across cultures 
> "chasing away potential readers and customers just by the colours, images and layouts"

- Practical Investigation - culturally neutral publication design ?

- Growth of culture neutral design ? 
> Globalisation

- is there a specific editorial that benefits more/less from cultural sensitivity ?

- "Everyone everywhere is seeing print & broadcasting content that spans across borders - and cultures"

- "Designing across cultures takes you through the major cultural barriers"

- Growing global village, it becomes evermore important for graphic designers to successfully cross cultural borders

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- I now need to focus my aims on something more specific
> A specific editorial ? specific cultures ?

- Decide whether to talk more about culture specific design or whether I base my design on the ever growing need for cultural neutral