Refined & Finalised Research Question

Research Question :

Exploring Design Culture combined with Branding & Identity through poster and logo design...

What Influence has history & culture had on Graphic Design around the World ?

or

How do countries use Graphic Design as a means of global advertising and branding ?

or

How has history & culture been portrayed within the branding of the Olympic Games ?


Defining Design Problem :

Comparing and contrasting previous design work for the Olympic games and investigating which, if any, stand out as being more successful and which have been less so.

I will then be solving the problem of designing the identity of the upcoming Olympic games In South Korea

"Client" needs or requirements :

In order to comply with the rules and regulations of Olympic branding, I will be referring to the Organising Committees of the Olympic Games (OCOG) to inform my investigations.

Audience :

The Olympic Games is a global event spectated by millions around the world. This means that the identity of them is viewed by everyone, anywhere. This heavily informs the design work as the aim is to brand and advertise the host nation as best as possible.

Mandatory Requirements :

Produce a campaign suitable for a global audience whilst conveying key aspects of culture and design culture.