Branding within Fashion
Lifestyle branding is used throughout the fashion industry, however some brands use this technique in a very different way to others. Brand such as Nike and Adidas use lifestyle branding and their adverts clearly advertise the clothes and trainers they sell without any ambiguity or unnecessary imagery. Other, more trendy brands, use lifestyle branding in a much more ambiguous and over the top way. This blog will demonstrate some of these fashion houses and their differing uses of lifestyle branding.
OUR LEGACY
Self Titled (Lookbook)
Imagery shared on Instagram. These images in no way advertise the clothes themselves, they also do not advertise a desirable lifestyle. The meaning behind the images is extremely ambiguous and to most viewers won't make any sense at all. The images are however enjoyed by the target audience and the reasons for this will probably be varied amongst them.
Images of the Lookbook itself. A number if aspects
Supreme
Lookbook
Instagram
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