Idea Notes
- Produce a lookbook for an existing brand
> one that may not yet have a lookbook/lifestyle brand in general
- Produce lookbook that flips on its head?
> create a totally different lifestyle to its original
- Take lifestyle branding to an extreme through lookbook design
> hypereality
> inspiration from BBC Ice Cream Insta?
- Lookbook of lifestyle Branding?
> Around Leeds
- Digital or printed?
- Lookbooks can be extremely ambiguous
> often, the clothes are hardly visible/advertised
> e.g. Rick Owens collage style
- Take this to the extreme? see how far this can be pushed?
> artist Gregory Thielker paints hyperealistically
> life and weather
- Essay question asks whether the clothes are secondary
> Lookbook that advertises a lifestyle
> cut out actual clothes/ don't use images of clothes themselves
> but is sold as a lookbook for a fashion brand
- Answering the question "can a fashion brand advertise itself without actually advertising their clothes"
- Can use existing imagery/ photography
> edit out clothes
> use collage technique?
- Every aspect of lookbook is linked to lifestyle advertised
Purpose
- Keep existing customers loyal
> demonstrates loyalty
- Leaves consumers wanting to learn more
- Like an invitation into the brand/lifestyle
> when existing customers pick it up, they'll feel part of a group/lifestyle etc
> New customers made to feel like they want to be part of it
- Lookbook advertising a brand
> showcasing brand as a 'lifestyle'
> without actually advertising the clothes themselves
Need
- Theme/lifestyle
- Target Audience
- Choose brand/colab
- BAPE lookbook
> combining M/Fs as its focusing on the lifestyle as opposed to clothing
- Use definition of A Bathing Ape in Luke Warm Water
> ease of youth culture nowadays
- Look into Japanese youth culture
?maybe make it digital?
> Online version
Look at Blackeyepatch
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