Friday 12 January 2018

OUGD601 - Practical - Japanese Youth Culture

Lookbook Imagery

As one possible outcome for the practical investigation is to study Japanese youth culture and the imagery that comes with it, research included sourcing high quality images depicting key elements of that culture than can then be used within an editorial/ social media campaign.

One set back of choosing an outcome of this nature is that I am not able to take photos of my own to use throughout the project. I will try to keep this limitation as minor as possible so that the end result is not compromised in quality. Therefore the outcome will not heavily depend on other peoples photographs, but will merely feature them in some way. One way of controlling this would be to edit the images to create a series that is unique and suitable for this project. This could be in the form of editing colours/ layout/ or even collaging the images by using sections of each.

Key elements of Japanese youth culture include fashion trends such as Genderless Kei. This is a popular fashion trend in Japan that is growing in popularity rapidly. The direct translation is genderless style and is the trend where boys will wear what look like girls clothes but making it their own style, completely unrelated to dressing as the opposite gender. This is seen more of a style or trend as opposed to a statement or any kind of gender reorientation.









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