Task 1:
1 x design sheet outlining relevant contextual research
This design sheet must include at least 4 relevant areas of contextual research/information that will inform your design strategy. At least 1 of these areas must be related to your chosen CoP theme (Politics, culture, society, history, technology or aesthetics).
Some suggested contexts: Client / project background | industry / sector | cultural aspects | sub culture | specific technologies | the internet | social media | historical periods | branding | advertising | colour theory | psychology
Relevant Areas of Contextual Research:
1. Existing branding and identity for previous Winter Olympic Games
- A large part of my research will be analysing previous designs such as posters and logos for past Winter Olympic Games. I will be critically analysing the designs to investigate the cultural influences that can be taken from the branding.
- I will also be looking at how each of the host countries have utilised the art & design movement at the time.
2. Poster Design from around the world and throughout the ages that communicate aspects of the culture or nation in which the design was based.
- Not only will I be looking at Olympic Games Posters, I will look at poster design in general
- comparing the ways in which they differ from one another depending on the date and location of them
3. Logo design from around the world and throughout the ages that communicate aspects of the culture or nation in which the design was based.
- try to find examples of logo design that are specific to the nation or culture it is intended for
4. General differences and similarities between design cultures of different nations
- what are the obvious differences and why/how did they come about
- e.g. example of Buddhism art culture...
Task 2:
1 x design sheet outlining target audience research
This design sheet must include geographic (country, region) , demographic (age, job role, income, socio-economic status, nationality) and psychographic (interests, values, beliefs, opinions, attitudes, activities, social groups, lifestyle) information on the target audience.
In order to further substantiate these you must compose 3 x "personas" representing three types of your ideal target audience/user. Each persona should have a name and cover all the aspects of geography, demographic and psychographic.
- My target audience will be on a global scale and will need to appeal to all corners of the globe.
- People of all ages enjoy the Olympic Games, however less people enjoy the Winter Olympics
- The target audience of winter sports are aimed more at nations that compete and have an interest in the sports. nations that practice winter sports on a regular basis.
- This includes regions such as the Alps, Other European resorts, USA, Japan, China etc
- People of all social groups and lifestyle can enjoy the olympic games which is why it is so big around the world. You do not need an extensive knowledge or understanding of the sports your watching as it is still entertaining.
- The people that will be the most interested and engaged will be fellow athletes, people who enjoy the sports regularly, people involved in them in other ways, aspiring athletes.
3 x Personas :
Name: Alexander Vardy
Gender: Male
Age: 14
Nationality: British
Occupation: Student, aspiring athlete
Interests: Sports, Gaming
Gender: Male
Age: 14
Nationality: British
Occupation: Student, aspiring athlete
Interests: Sports, Gaming
Name: Britney Adams
Gender: Female
Age: 23
Nationality: USA
Occupation: Amateur Gymnast
Interests: Gymnastics, Films, Other Sports
Gender: Female
Age: 23
Nationality: USA
Occupation: Amateur Gymnast
Interests: Gymnastics, Films, Other Sports
Name: Kristoffer Olsen
Gender: Male
Age: 67
Nationality: Norwegian
Occupation: Retired Engineer
Interests: Long walks, Family Occasions, Socks
Gender: Male
Age: 67
Nationality: Norwegian
Occupation: Retired Engineer
Interests: Long walks, Family Occasions, Socks
Task 3:
1 x design sheet identifying and analysing relevant and related visual examples.
This design sheet must include at least 4 examples of graphic works related to your project. Use this extract from "Visual Research" by Noble and Bestley to aide your analyses. To demonstrate that you have understood the text you must use at least 3 of the key terms discussed within your analyses.
1. Previous Poster Design For the Winter Olympics
As the Winter Olympics is held every 4 years, the designs for each of the games differs hugely. This is an accurate representation of the design culture and influences of that period of time. This gives me a secondary focus of analysis alongside the cultural influence.
Maybe how each culture interpreted the design culture of the time.
The designs differ hugely from one another, demonstrating that different nations have completely different styles and influences.
2. General Poster Design...
3. Cultural Logo Design...
4. General differences and similarities between design cultures...
3. Cultural Logo Design...
4. General differences and similarities between design cultures...
